One of the most successful social media campaigns to date has just made its run – and Old Spice is suddenly hip again. Those hilarious Old Spice Guy YouTube videos, corresponding Tweets, and 183 personal video responses posted on YouTube in a span of three days have vigorously turned the brand around...

The last few months have seen awards for three Zoomedia clients, the most recent of which went to Cell Therapeutics for an Investor awareness campaign developed by Zoomedia. CTI was awarded second place in the Branding & Marketing category of NIRI Seattle Annual Investor Communications Awards.

The discipline of User Experience (UX) design influences how a person feels about using a system, like a website, and is a fundamental component of the patient-centric approach to online communications. UX determines how long someone chooses to stay on a website, the feeling they have about the company when they leave the website, and whether the experience was positive enough for them to want to return...

When Apple launched the iPad this past April much speculation circulated about its use in the healthcare space. Just two months later we are seeing the first wave of iPads deployed to the field with a hospital in California sending 100 to healthcare workers, and by Otsuka Pharma who doled out 1,300 for their reps to assist in marketing activities. iPads offer an interesting mix of opportunities for healthcare companies that warrant consideration...

Recruiting for clinical trials often takes months and sometimes years depending on the type of patients needed. With critical corporate and medical deadlines to fill trials, the interactive space becomes all the more important to expand recruitment practices. An excellent example of this in action can be seen with the Army of Women breast cancer project we launched for the Dr. Susan Love Foundation in October 2008.