Monday and Tuesday this week saw the 14th Annual BIO CEO conference in NYC. The event facilitated over 1,300 meetings with 380 investment companies of various shapes and sizes being pitched by public and private biotechs - all hoping that 2012 will continue on a positive trend http://bit.ly/yn5GZ2.  BIO also presented some survey results stating 56% of investors think biotech is a good bet for the year - well all right then boys put the money on the table ;)  Read More

Whether you attended in person or through webcasts, twitter and blogs, the 30th Annual JP Morgan Healthcare Conference kicked off the 2012 lifescience investor season with a flurry of dealmaking activity in and around Union Square, San Francisco.

This was the first year when it was truly possible to participate and follow the action through the Internet - Read More

So far at JPM the biggest and most shocking but then makes sense moment was actually not being able to go in the front door to the St Francis without a badge - unless of course you are me and know the "secret" way in :)

Hard to believe we are already in the last three working weeks of the year! 2011 has been a busy one for Zoomedia clients and even now in December our slate of projects shows little sign of slowing down. All of our activity reflects positively on our clients success, many of whom have achieved significant milestones this year. We have also seen new trends emerging across the sector that look set to continue in to 2012. Here's a sample of what we've been up to and where we see interactive communications trends going in 2012:

Going to BIO next week? Be sure to connect with Zoomedia during the conference!

BIO is always a challenge with so much going on from sessions to partnering meetings, networking events and the inevitable parties! With so much to choose from making a plan in advance is critical. I've been using the MyBIO event planner to search the program and add sessions I am interested in. While there seem to be few
marketing or communications panels there are many topics of interest and hopefully some valuable insights. The MyBio planner also gives you an idea of which sessions are most popular allowing you to avoid the overcrowded or the dead ducks :)

Here is a selection that made it into my plan so far...