Management Team
Making it Happen
The Zoomedia management team takes charge and leads by example. Our team is made up of seasoned industry professionals who have deep experience and a personal commitment to the progress and promotion of advances in strategic communication and the life sciences. We question, argue, plan, laugh, decide, direct, create, and answer — while always putting the interests of our clients first. We are passionately engaged in what we do and driven to achieve excellent results.
Barbara Lavery, President & CEO
As President & CEO of Zoomedia, Barbara is responsible for continuing Zoomedia’s leadership in life science communications, and for providing innovative marketing, branding, and communications programs that combine traditional and new media expertise. During her eleven-year tenure at Zoomedia, she built the Zoomedia brand and client-base and has become a recognized biotech communications expert. Prior to joining Zoomedia in 1997 as a production manager, Barbara had a successful career as a stage production designer, including a five-year stint at the Abbey Theater in Dublin, and an event producer. She graduated with honors from Central St. Martins College of Art in London. Barbara is a member of MayBAC — San Francisco Mayor Newsom’s biotech advisory committee — and actively committed to BayBio, the Bay Area’s bioscience trade association.
Ben Hewett, SVP & Creative Director
Ben is a twelve-year veteran in the field of integrated brand communications and joined Zoomedia in July of 2005. His extensive experience with print and interactive media, specifically within the life science and technology industries, influence and shape Zoomedia’s creative vision. Prior to joining Zoomedia, Ben co-founded a design consultancy, servicing clients such as McKesson, Iconix, and Charles Schwab. Over the course of his career, Ben has created award-winning branding, print, and interactive campaigns for Fortune 500 life science clients including Aerogen, Beckman Coulter, Bayer Healthcare, Johnson & Johnson, Medtronic, The Epilepsy Therapy Project, The Parkinson’s Disease Foundation, and Ocular Sciences. Ben earned his BA in Art Cum Laude from Sonoma State University.
Craig Smith, CTO
Before joining Zoomedia in 1999, Craig worked as an engineer at Magibox, Inc., Memphis’s first Internet service provider. At Magibox, he served dozens of Memphis’s most prominent businesses and provided Internet services to the City of Memphis government. At Zoomedia, he is responsible for the development and deployment of new technologies, as well as coordinating the efforts of the engineering department. Craig graduated from of The University of Tennessee with a BA in Political Science and holds a MFA from The University of Memphis.
