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Zoomedia Presents Optimizing Online Communications Tools for Biotech

Zoomedia and Business Wire present a panel discussion featuring: Vanessa Silva, Director of Client Services at Zoomedia, presenting a case study on best Search Engine Marketing tactics to generate site traffic and program awareness; Jamie O'Donnell, Co-Founder of SEO-PR, will discuss Google Universal and blended searches and the implications for Biotech corporate communications; Joel Tesch Regional, Sales Manager for Business Wire, will discuss how to incorporate the strongest search engine optimization tools into preparing press releases for the life sciences industry; and Jennifer McClure, Executive Director of The Society for New Communications Research will discuss how to measure success of online PR efforts and preliminary data of study on ROI of online press releases.

On Tuesday March 4, 2007 from 5:00pm to 7:00pm at Monogram Biosciences Inc., 345 Oyster Point Blvd, South San Francisco, CA.

This event is free for BayBio members and $20 for non-members.
Please RSVP to Maya Hovey

About Zoomedia
Zoomedia, is a leading communications agency for the life sciences serving biotech, pharma, and medical device companies and non-profit organizations. Zoomedia provides life science clients a full range of communications and marketing services, from analysis through strategic planning, implementation and production. We accelerate clients’ success through creative communication programs supported by interactive technology solutions.

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