Zoomedia News
One Million Women, One Research Goal, One Revolutionary Opportunity — Zoomedia Helps Launch the Online Campaign for the Love/Avon Army of Women
San Francisco, California - October 1, 2008
Today, Zoomedia helped launch the Love/Avon Army of Women (AOW) campaign, creating a campaign website, email recruitment program supported by iPost, and an online Women-to-Researcher database that enables women of every age and ethnicity to partner with breast cancer researchers and directly participate in the research that will eradicate breast cancer once and for all.
Through the campaign website, www.armyofwomen.org, and email recruitment program, Love/Avon will recruit one million women — healthy women, high-risk women, including those who carry a BRCA mutation, and breast cancer survivors — to sign up and become part of the Army of Women movement.
“We chose Zoomedia as our interactive partner in the Army of Women project as they bring both an understanding of the challenges and complexities of breast cancer research and the creative and technological expertise necessary that will enable us to reach our goal of recruiting one million healthy women to directly participate in the research that will eradicate breast cancer once and for all.” – Naz Sykes, Executive Director, Dr. Susan Love Research Foundation.
The Army of Women will enable the scientific community to expand its current focus to include breast cancer prevention research conducted on healthy women. This research is necessary to fill the gaps in our understanding of what causes breast cancer and how to stop it before it starts.
The campaign was announced on the Today Show, October 1, 2008.
To learn more or to participate visit www.armyofwomen.org.
About the Love/Avon Partnership
The Love/Avon Army of Women is driven by two key partnerships that will accelerate the research necessary to discover ways to prevent breast cancer: a partnership between the Dr. Susan Love Research Foundation and the Avon Foundation, and a partnership between scientists and women.
About The Dr. Susan Love Research Foundation
The mission of the Dr. Susan Love Research Foundation is to eradicate breast cancer and improve the quality of women’s health through innovative research, education and advocacy.
About the The Avon Foundation
The Avon Foundation is a leader in the fight against breast cancer. Avon Products, Inc. is the largest corporate supporter of the breast cancer cause. Together they have raised and awarded $525 million worldwide for access to care and finding a cure.
About Zoomedia
Zoomedia, is a leading communications agency for the life sciences serving biotech, pharma, and medical device companies and non-profit organizations. Zoomedia provides life science clients a full range of communications and marketing services, from analysis through strategic planning, implementation and production. We accelerate clients’ success through creative communication programs supported by interactive technology solutions.
About Zoomedia
