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In a time when most conversations I have with clients revolve around how the global economical state of affairs is going to affect their marketing budgets for 2009, my response has been clear and unchanged - it's time to smarten up. Investors are more critical than ever on fiscal performance, managers have to keep close control of their spending and report on results, all of which is compounded by the FDA who is starting to crack down on claims made within DTC advertising. We have to stay focused, and more than ever, find ways to be efficient and strategic with our initiatives.
Tags: Online Marketing, Viral Marketing, DTC Advertising, Product Strategy, Global Strategy, Investor Strategy
If you are raising money right now you are probably experiencing a "wait and see" moment across the board from people making $50 donations to people making much larger long-term investments. The current market uncertainty can really impact your business and the decisions you make in response to those external forces are critical.
In my many years as a yoga practitioner (or yogini as they say) I heard the same thing many times from those that felt unfit or unable to practice yoga: "Oh, I could never take on yoga, I can't even touch my feet..." My answer to them was always the same, 'anyone can do it', and if you stick with me for a couple of paragraphs I will explain how this statement relates to my conviction that even the pharma industry can embrace and practice web 2.0 and social networking.
Tags: Web 2.0, Social Media, Patient Strategy, Product Strategy
Recently, I dove head first into the social media space. Sure, I develop social medial platforms for our clients, I’m on LinkedIn and occasionally, go onto Facebook to interact with friends and family, but I was always reluctant to take the full plunge. Part of my resistance was the fear of opening up a floodgate of communication that would be distracting and difficult to control. Instead the opposite has happened. I’ve found people I have not talked to in years, gotten involved in groups that have educated me on everything from design to politics, and generally have a new dynamic way of reaching out to my peer group.
Tags: Web 2.0, Social Media, Product Strategy, Patient Strategy, Global Strategy
This blog from Mark Senak at Eye on FDA is always worth reading and today addresses the digital literacy - or lack of it - within pharma companies. He makes some extremely pertinent comments on the use of digital media such as YouTube to address the lack of patient awareness of clinical trials and their value. I have posted an excerpt below.
