Zoomedia Blog

First of all, I am President of a healthcare interactive agency engaged in both online DTC and DTP marketing – just to get that out of the way. I attended the FDA Internet and Social Media hearings and I have a few thoughts that have been bothering me ever since. The hearings suffered from a tendency on the part of speakers to repeat the same thing over and over again, I suppose in the hopes that the FDA would just believe it if they heard it often enough. A few of these repeated assumptions included:

Tags: DTC, FDA , pharmaceutical Internet marketing, DDMAC, e-patients, online health

As we move towards the end of the year, Zoomedia will be taking a deep breath over Thanksgiving and then launching into December with a live webcast and three events in the first week! Ben Hewett, SVP and Creative Director Zoomedia will present a webcast on Patient Segmentation Strategies on December 3rd 2009, 11:30am EST. Ben will join Andrea Pearson SVP Internet Strategy Healthgrades in a presentation and discussion on how incorporating audience segmentation in your interactive media strategies can drive engagement and improve ROI.
The event is free and you can register here:
https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&eventid=174444&sessionid=1&key=1F4046DECD336980F4CE61E2A9F22455&sourcepage=register

Tags: DTC, patient marketing, webcast

Day One included 10 minute presentations and statements by over a dozen agencies, 3 pharmaceutical companies (J&J, Sanofi Aventis, and Eli Lilly & Company) and the Internet heavy hitters including Wayne Gatinella, WebMD, David Zinman from Yahoo, Mary Anne Belliveau and Amy Cowan from Google and a nicely done data dump on Internet usage by physicians and online health information seekers from Mark Bard at Manhattan Research.

There was also a heavy helping of PhRMA and IAB waffling that seemed to say “we recognize the need for ideas, we just don’t have any right now…” but I admit to being a little bitter due to the enormous line for coffee and once I got some the “rules” not allowing any in the meeting room…

Tags: FDA, DDMAC, pharmaceuticals, DTC, social media, marketing

This past weekend saw the inaugural launch of BIL:PIL in San Diego, a two day healthcare innovation conference following TEDMED. The first question people tend to ask is actually not about healthcare at all, but rather, who's Bil? Those of us who were around in the late 80s usually get the tongue-in-cheek reference to "Bill and Ted's Excellent Adventure," and, not surprisingly, it is that same spirit of wacky innovation that you find at the BIL gatherings.

Tags: unconference, healthcare, BIL:PIL

I recently attended the Design Management Institute’s annual meeting titled “Design Complexity and Change” at MIT. Without a doubt, this was another call to action for great design minds to help save our increasingly complex world from destroying itself. The message was echoed by speakers from corporate design centers within Nike, Virgin Airlines, and GE, within design education by John Maeda at RISD, and also from a political source pushing legislation to form a US National Design Policy to create national design standards within the government.

Tags: design, design thinking