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If you are raising money right now you are probably experiencing a "wait and see" moment across the board from people making $50 donations to people making much larger long-term investments. The current market uncertainty can really impact your business and the decisions you make in response to those external forces are critical.
Recently, I dove head first into the social media space. Sure, I develop social medial platforms for our clients, I’m on LinkedIn and occasionally, go onto Facebook to interact with friends and family, but I was always reluctant to take the full plunge. Part of my resistance was the fear of opening up a floodgate of communication that would be distracting and difficult to control. Instead the opposite has happened. I’ve found people I have not talked to in years, gotten involved in groups that have educated me on everything from design to politics, and generally have a new dynamic way of reaching out to my peer group.
Tags: Web 2.0, Social Media, Product Strategy, Patient Strategy, Global Strategy
This blog from Mark Senak at Eye on FDA is always worth reading and today addresses the digital literacy - or lack of it - within pharma companies. He makes some extremely pertinent comments on the use of digital media such as YouTube to address the lack of patient awareness of clinical trials and their value. I have posted an excerpt below.
Last night FDA Commissioner Andrew Von Eschenbach escaped the Attack of the Killer Tomatoes by coming to California - one of the few States this week where the tomatoes are healthy...
Tags: FDA, Investory Strategy, Product Strategy
I Google, we all Google, but do you iGoogle? We are all exposed to more and more information from a myriad of sources and for me at least it is a constant challenge to refer to multiple sites and sources while I am working on projects. I have been using iGoogle - essentially a personalized Google home page to perhaps bring the mountain to Mohammed ...
Tags: Google, Transforming Technology, Product Strategey, Global Strategy, Patient Strategy, Web 2.0
