Zoomedia Blog
Blogs by: Barbara Lavery
First of all, I am President of a healthcare interactive agency engaged in both online DTC and DTP marketing – just to get that out of the way. I attended the FDA Internet and Social Media hearings and I have a few thoughts that have been bothering me ever since. The hearings suffered from a tendency on the part of speakers to repeat the same thing over and over again, I suppose in the hopes that the FDA would just believe it if they heard it often enough. A few of these repeated assumptions included:
Tags: DTC, FDA , pharmaceutical Internet marketing, DDMAC, e-patients, online health
As we move towards the end of the year, Zoomedia will be taking a deep breath over Thanksgiving and then launching into December with a live webcast and three events in the first week! Ben Hewett, SVP and Creative Director Zoomedia will present a webcast on Patient Segmentation Strategies on December 3rd 2009, 11:30am EST. Ben will join Andrea Pearson SVP Internet Strategy Healthgrades in a presentation and discussion on how incorporating audience segmentation in your interactive media strategies can drive engagement and improve ROI.
The event is free and you can register here:
https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&eventid=174444&sessionid=1&key=1F4046DECD336980F4CE61E2A9F22455&sourcepage=register
Tags: DTC, patient marketing, webcast
Day One included 10 minute presentations and statements by over a dozen agencies, 3 pharmaceutical companies (J&J, Sanofi Aventis, and Eli Lilly & Company) and the Internet heavy hitters including Wayne Gatinella, WebMD, David Zinman from Yahoo, Mary Anne Belliveau and Amy Cowan from Google and a nicely done data dump on Internet usage by physicians and online health information seekers from Mark Bard at Manhattan Research.
There was also a heavy helping of PhRMA and IAB waffling that seemed to say “we recognize the need for ideas, we just don’t have any right now…” but I admit to being a little bitter due to the enormous line for coffee and once I got some the “rules” not allowing any in the meeting room…
Tags: FDA, DDMAC, pharmaceuticals, DTC, social media, marketing
FDA (CDER CBER CVM AND CDRH) has announced a public hearing to discuss issues around promotion of FDA-regulated medical products including prescription drugs, biologics, and medical devices using the Internet and social media tools. Participation by industry, patients, caregivers, HCPs is critical if the resulting regulations are to make sense...
Tags: social media, FDA, DDMAC
Feeling powerless and at the mercy of enterprise software solutions that you have to force to fit your workflow? As communications experts we often find ourselves helping clients who know what they need to get done but cannot efficiently do it because the systems they are using are not designed to match their work flow.
Tags: Product Strategy, Clinical Strategy, Workflow, Grants Management, Communications Technology
