Zoomedia Blog
Blogs by: Barbara Lavery
Recently, I have had more doctor visits, tests, and prescription drugs than in my entire 41 years. I put it down to people being like cars - once you fiddle with one part something else gets broken. Anyway, as a way to keep myself entertained while waiting in doctor's offices, hanging out in the ER, and waiting in line at Walgreens, I decided to start tracking my "Patient as a Consumer" experience in this blog.
Tags: Personalized Medicine, Product Strategy, Patient Strategy
If you are raising money right now you are probably experiencing a "wait and see" moment across the board from people making $50 donations to people making much larger long-term investments. The current market uncertainty can really impact your business and the decisions you make in response to those external forces are critical.
This blog from Mark Senak at Eye on FDA is always worth reading and today addresses the digital literacy - or lack of it - within pharma companies. He makes some extremely pertinent comments on the use of digital media such as YouTube to address the lack of patient awareness of clinical trials and their value. I have posted an excerpt below.
Last night FDA Commissioner Andrew Von Eschenbach escaped the Attack of the Killer Tomatoes by coming to California - one of the few States this week where the tomatoes are healthy...
Tags: FDA, Investory Strategy, Product Strategy
I Google, we all Google, but do you iGoogle? We are all exposed to more and more information from a myriad of sources and for me at least it is a constant challenge to refer to multiple sites and sources while I am working on projects. I have been using iGoogle - essentially a personalized Google home page to perhaps bring the mountain to Mohammed ...
Tags: Google, Transforming Technology, Product Strategey, Global Strategy, Patient Strategy, Web 2.0
