Zoomedia Blog
Blogs by: Barbara Lavery
Wait, hold onto your tux!! Now that the Oscars are over why not put your tux to better use at the ALF Salute to Excellence Awards Gala, the annual black tie event honoring those who have made an outstanding contribution to biotechnology and medical innovation. The event has been held annually for ten years and to date has raised more than $3 million dollars. The honorees this year include Hollings C. Renton, Chairman, President and Chief Executive Officer, Onyx Pharmaceuticals, Inc, Frank McCormick, PhD, FRS, Co-Founder of Onyx Pharmaceuticals, Inc., Samuel So, MD, FACS, Director, Asian Liver Center, Director, Liver Cancer Program, The Lui Hac Minh Professor of Surgery, Stanford University School of Medicine with special recognition going to Mark G. Edwards, Managing Director of Recombinant Capital, Inc.
Tags: Patient Strategy
I am the CEO of a communications agency that depends directly on DTC and DTP advertising for a significant portion of our bottom line. One of our largest clients is a non-profit patient advocacy group. In addition, we have many, many clients who have to balance their passion for finding cures with their need to satisfy their investors' expectations. As we begin 2008 and listen to the Presidential candidates views on healthcare, we hear a lot of strident voices within industry often pitted against patient advocacy. It seems that there's a lot of talk about change, a lot of serious resistance to change, and a lot of skeptics who say the pharmaceutical industry will never change.
Yesterday, Dr. Judah Folkman, the pioneering cancer researcher whose passion and commitment resulted in a whole new field of medicine, died.
Tags: Product Strategy, Global Strategy, Oncology
The Zoomedia engineers have built me a blog - Great! That means I get to spend my spare time on red-eyes, in hotel rooms, or sleepless at 3am writing a blog... That got me to thinking - why blog? and why would/should our clients be blogging?
Tags: Transforming Technology, Web 2.0
