Zoomedia Blog

Personalized shopping, stock trading, and online portals - all have become hallmarks to our new information driven culture that has become increasingly focused on the individual. Looking beyond these innovations, the focus on addressing the individual needs of patients, or more commonly known as personalized medicine, has become a focal point within the debates of healthcare reform. But is personalized medicine really something that we can enact within the confines of the current IT infrastructure and patient educational services?

Tags: Personalized Medicine, Product Strategy, Investor Strategy, Global Strategy, Patient Strategy

The talk of the town since the conclusion of this historic election has been understandably focused on on how to fix the economy, pull out of Iraq over the next 16 months, and pursue clean energy alternatives. The magnitude of tasks that President-elect Obama has to contend with are staggering and each of them demand immediate action and long-term vision. However, through the fog of campaign rhetoric and economic meltdown in the US and in Europe, very little has been said about how the United States can take a real leadership position with helping to eradicate global disease through the commercialization of affordable life- saving therapeutics and vaccines for developing countries.

Tags: Product Strategy, Investor Strategy, Clinical Trial Strategy, Non-Profits

Recently, I dove head first into the social media space. Sure, I develop social medial platforms for our clients, I’m on LinkedIn and occasionally, go onto Facebook to interact with friends and family, but I was always reluctant to take the full plunge. Part of my resistance was the fear of opening up a floodgate of communication that would be distracting and difficult to control. Instead the opposite has happened. I’ve found people I have not talked to in years, gotten involved in groups that have educated me on everything from design to politics, and generally have a new dynamic way of reaching out to my peer group.

Tags: Web 2.0, Social Media, Product Strategy, Patient Strategy, Global Strategy

In the early part of this decade, the design and usability community was actively engaged in a discussion of how to make the Internet more accessible to those with vision or cognitive disabilities. User interface expert Jakob Nielsen published a fairly detailed report on the topic in 2001 and the WC3, the organization that governs the standards of website development, formed the Web Content Accessibility Guidelines Working Group. There was also very spirited criticism and discussion of the above published by Jeffrey Zeldman, editor of the web development and usability online journal, A List Apart.

Tags: Accessibility, Usability, Patient Strategy, Product Strategy, Investor Strategy, Transforming Technology