Zoomedia Blog
Blogs by: David Mickle
Zoomedia is proud to help support the Parkinson’s Disease Foundation (PDF) during Parkinson’s Awareness month. Throughout April, we encourage you to download their comprehensive 36-page outreach toolkit to learn about ways you can spread the word, too! The kit contains everything you need to launch a media campaign by yourself or with your company’s support.
Tags: parkinsons, nonprofit, social media, campaign
It's Zoomedia's favorite holiday – Earth Day (April 22)! This day is a pivotal opportunity for individuals, corporations and governments to join together and help create a global green economy - and what better way than to leave a nearly 0 carbon footprint for the day?
Tags: environment, green, Earth Day
Many of our clients have asked us recently about “Web 2.0” technologies. Pharma DTC websites are beginning to see lively discussion around this topic and the technological advances behind the terminology are significant. Web 2.0, and all that the label stands for, indicates a major directional shift in online communication between all the stakeholders involved in DTC and DTP promotion.
Tags: Patient Strategy, Global Strategy, Product Strategy, Transforming Technology, Web 2.0
Recapping the ePharma conference this week in Philadelphia has already been done with a range of media including blogs, tweets, and video. As such I don't think I need to recap it all here, but that directly leads to this very cool event: John Mack of the Pharma Marketing Blog reviewed the conference, compiling a "10 Things I Hated (and Loved) about the ePharma Summit" blog post. John managed to accurately convey highlights from presenters and (whether you agree with his sentiment or not) a description of the feeling that was in the conference room itself. The thing is, John wasn't there. He followed the reports, blogs, and active tweetup of the meeting.
Tags: ePharma, social media, social networking, online marketing, DTC advertising
Over 300 pharma and life sciences industry members are here in Philadelphia for IIR's annual ePharma Summit. Anthony and I are representing Zoomedia, working to raise a little commotion in this discussion!
Tags: ePharma, social media, social networking, online marketing, DTC advertising
