Zoomedia Blog
Blogs by: Maren Connary
The last few months have seen awards for three Zoomedia clients Cell Therapeutics, Codexis, and Ventus. Read more about what they won!
Tags: Awards
The discipline of User Experience (UX) design influences how a person feels about using a system, like a website, and is a fundamental component of the patient-centric approach to online communications. UX determines how long someone chooses to stay on a website, the feeling they have about the company when they leave the website, and whether the experience was positive enough for them to want to return.
The pioneers of UX design are our friends at Adaptive Path who offer a 4-day intensive program on UX design, which I just completed and would like to share some learning from to help you better understand what goes into making a patient-centric website.
Tags: user experience, patient focus
When Apple launched the iPad this past April much speculation circulated about its use in the healthcare space. Just two months later we are seeing the first wave of iPads deployed to the field...
Tags: iPad, mobile, health tracking
After the economic ravages of 2009, hope and optimism have returned along with the increasingly listened-to voice of the patient. Attention is shifting as one of the largest segments of the population is edging into old age, demanding increased personal and personalized care, all with a lower cost. However, there are still plenty of opportunities to leverage digital tools to engage and empower patients.
Tags: mobile, health tracking, patient focus
Recruiting for clinical trials often takes months and sometimes years depending on the type of patients needed. With critical corporate and medical deadlines to fill trials, the interactive space becomes all the more important to expand recruitment practices. An excellent example of this in action can be seen with the Army of Women breast cancer project we launched for the Dr. Susan Love Foundation in October 2008.
