Zoomedia Blog
Blogs by: Maren Connary
After the economic ravages of 2009, hope and optimism have returned along with the increasingly listened-to voice of the patient. Attention is shifting as one of the largest segments of the population is edging into old age, demanding increased personal and personalized care, all with a lower cost. However, there are still plenty of opportunities to leverage digital tools to engage and empower patients.
Tags: mobile, health tracking, patient focus
Recruiting for clinical trials often takes months and sometimes years depending on the type of patients needed. With critical corporate and medical deadlines to fill trials, the interactive space becomes all the more important to expand recruitment practices. An excellent example of this in action can be seen with the Army of Women breast cancer project we launched for the Dr. Susan Love Foundation in October 2008.
Despite the lack of any formal guidance from the FDA on how drugs and devices can be discussed and/or promoted through social media channels like Twitter, Facebook and the like, dozens of firms are exploring what fits them best. There are plenty of examples out there but I took a look at three approaches that seem to be getting attention based on their volume of views and fans; J&J, Bayer Diabetes, and GSK.
Tags: social media, cause awareness, Facebook
This past weekend saw the inaugural launch of BIL:PIL in San Diego, a two day healthcare innovation conference following TEDMED. The first question people tend to ask is actually not about healthcare at all, but rather, who's Bil? Those of us who were around in the late 80s usually get the tongue-in-cheek reference to "Bill and Ted's Excellent Adventure," and, not surprisingly, it is that same spirit of wacky innovation that you find at the BIL gatherings.
Tags: unconference, healthcare, BIL:PIL
I recently attended the Design Management Institute’s annual meeting titled “Design Complexity and Change” at MIT. Without a doubt, this was another call to action for great design minds to help save our increasingly complex world from destroying itself. The message was echoed by speakers from corporate design centers within Nike, Virgin Airlines, and GE, within design education by John Maeda at RISD, and also from a political source pushing legislation to form a US National Design Policy to create national design standards within the government.
Tags: design, design thinking
