Zoomedia Blog
Blogs by: Vanessa Silva
In a time when most conversations I have with clients revolve around how the global economical state of affairs is going to affect their marketing budgets for 2009, my response has been clear and unchanged - it's time to smarten up. Investors are more critical than ever on fiscal performance, managers have to keep close control of their spending and report on results, all of which is compounded by the FDA who is starting to crack down on claims made within DTC advertising. We have to stay focused, and more than ever, find ways to be efficient and strategic with our initiatives.
Tags: Online Marketing, Viral Marketing, DTC Advertising, Product Strategy, Global Strategy, Investor Strategy
In my many years as a yoga practitioner (or yogini as they say) I heard the same thing many times from those that felt unfit or unable to practice yoga: "Oh, I could never take on yoga, I can't even touch my feet..." My answer to them was always the same, 'anyone can do it', and if you stick with me for a couple of paragraphs I will explain how this statement relates to my conviction that even the pharma industry can embrace and practice web 2.0 and social networking.
Tags: Web 2.0, Social Media, Patient Strategy, Product Strategy
I will be in San Diego Wednesday and Thursday and look forward to immersing myself in the BIO world for a couple of days. My main goal is to meet up with clients and industry friends and catch up on what they are doing. You can find out what panels I will be attending by following me on Twitter, or just send me a text message to 510-499-5859 and I will be happy to let you know what I am up to.
Last week Ben Hewett (Zoomedia's Creative Director) and I went to Dallas, TX to collect an InAwe award for our work on the Medtronic Endeavor Stent campaign (see in our portfolio). We joined the best and the brightest in this annual event that highlights the most innovative and effective marketing in the medical and life science field. Agencies got a little recognition from their clients and everyone had a good time in an atmosphere of healthy competition and camaraderie. Needless to say, there were a few after-hours discussions about clients, projects and trends in the industry at the hotel bar - a rare opportunity for agencies, pharma execs and marketers to talk shop outside of the conference room and get to know each other better.
A few nights ago I found myself in an interesting situation - I was at Matt Gonzalez birthday party at his home and the traditional “what do you do for a living” question came up in a conversation circle. For those who don’t know Matt, he is an American liberal politician, lawyer and activist, prominent in San Francisco politics and also the vice presidential candidate for Ralph Nader. The people in the circle were either activists or artists, and when I said that I worked in marketing for the life sciences industry there was no shortage of reproachful looks and one brave man who asked me in a disapproving tone ‘do you mean you work for the pharmaceutical industry?’.
Tags: Personalized Medicine, Product Strategy, Global Strategy
