Zoomedia Blog
Recapping the ePharma conference this week in Philadelphia has already been done with a range of media including blogs, tweets, and video. As such I don't think I need to recap it all here, but that directly leads to this very cool event:
John Mack of the Pharma Marketing Blog reviewed the conference, compiling a "10 Things I Hated (and Loved) about the ePharma Summit" blog post. John managed to accurately convey highlights from presenters and (whether you agree with his sentiment or not) a description of the feeling that was in the conference room itself. The thing is, John wasn't there. He followed the reports, blogs, and active tweetup of the meeting.
For a conference focused on the "e" in Pharma, this example goes a long way to showing where the industry is headed and how leaders are shaping communications. It's exciting stuff.
Tags: ePharma, social media, social networking, online marketing, DTC advertising