Zoomedia Blog

First of all, I am President of a healthcare interactive agency engaged in both online DTC and DTP marketing – just to get that out of the way. I attended the FDA Internet and Social Media hearings and I have a few thoughts that have been bothering me ever since. The hearings suffered from a tendency on the part of speakers to repeat the same thing over and over again, I suppose in the hopes that the FDA would just believe it if they heard it often enough. A few of these repeated assumptions included:

Tags: DTC, FDA , pharmaceutical Internet marketing, DDMAC, e-patients, online health

As we move towards the end of the year, Zoomedia will be taking a deep breath over Thanksgiving and then launching into December with a live webcast and three events in the first week! Ben Hewett, SVP and Creative Director Zoomedia will present a webcast on Patient Segmentation Strategies on December 3rd 2009, 11:30am EST. Ben will join Andrea Pearson SVP Internet Strategy Healthgrades in a presentation and discussion on how incorporating audience segmentation in your interactive media strategies can drive engagement and improve ROI.
The event is free and you can register here:
https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&eventid=174444&sessionid=1&key=1F4046DECD336980F4CE61E2A9F22455&sourcepage=register

Tags: DTC, patient marketing, webcast

Day One included 10 minute presentations and statements by over a dozen agencies, 3 pharmaceutical companies (J&J, Sanofi Aventis, and Eli Lilly & Company) and the Internet heavy hitters including Wayne Gatinella, WebMD, David Zinman from Yahoo, Mary Anne Belliveau and Amy Cowan from Google and a nicely done data dump on Internet usage by physicians and online health information seekers from Mark Bard at Manhattan Research.

There was also a heavy helping of PhRMA and IAB waffling that seemed to say “we recognize the need for ideas, we just don’t have any right now…” but I admit to being a little bitter due to the enormous line for coffee and once I got some the “rules” not allowing any in the meeting room…

Tags: FDA, DDMAC, pharmaceuticals, DTC, social media, marketing

Recapping the ePharma conference this week in Philadelphia has already been done with a range of media including blogs, tweets, and video. As such I don't think I need to recap it all here, but that directly leads to this very cool event: John Mack of the Pharma Marketing Blog reviewed the conference, compiling a "10 Things I Hated (and Loved) about the ePharma Summit" blog post. John managed to accurately convey highlights from presenters and (whether you agree with his sentiment or not) a description of the feeling that was in the conference room itself. The thing is, John wasn't there. He followed the reports, blogs, and active tweetup of the meeting.

Tags: ePharma, social media, social networking, online marketing, DTC advertising

Over 300 pharma and life sciences industry members are here in Philadelphia for IIR's annual ePharma Summit. Anthony and I are representing Zoomedia, working to raise a little commotion in this discussion!

Tags: ePharma, social media, social networking, online marketing, DTC advertising