Zoomedia Blog
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Blog Posts for Tag: DTC Advertising
Posted by Vanessa Silva on October 20, 2008 at 6:42 am | 436 Views | 0 Comments
In a time when most conversations I have with clients revolve around how the global economical state of affairs is going to affect their marketing budgets for 2009, my response has been clear and unchanged - it's time to smarten up. Investors are more critical than ever on fiscal performance, managers have to keep close control of their spending and report on results, all of which is compounded by the FDA who is starting to crack down on claims made within DTC advertising. We have to stay focused, and more than ever, find ways to be efficient and strategic with our initiatives.
Tags: Online Marketing, Viral Marketing, DTC Advertising, Product Strategy, Global Strategy, Investor Strategy
