Zoomedia Blog

Many of our clients have asked us recently about “Web 2.0” technologies. Pharma DTC websites are beginning to see lively discussion around this topic and the technological advances behind the terminology are significant. Web 2.0, and all that the label stands for, indicates a major directional shift in online communication between all the stakeholders involved in DTC and DTP promotion.

Tags: Patient Strategy, Global Strategy, Product Strategy, Transforming Technology, Web 2.0

Feeling powerless and at the mercy of enterprise software solutions that you have to force to fit your workflow? As communications experts we often find ourselves helping clients who know what they need to get done but cannot efficiently do it because the systems they are using are not designed to match their work flow.

Tags: Product Strategy, Clinical Strategy, Workflow, Grants Management, Communications Technology

In the early part of this decade, the design and usability community was actively engaged in a discussion of how to make the Internet more accessible to those with vision or cognitive disabilities. User interface expert Jakob Nielsen published a fairly detailed report on the topic in 2001 and the WC3, the organization that governs the standards of website development, formed the Web Content Accessibility Guidelines Working Group. There was also very spirited criticism and discussion of the above published by Jeffrey Zeldman, editor of the web development and usability online journal, A List Apart.

Tags: Accessibility, Usability, Patient Strategy, Product Strategy, Investor Strategy, Transforming Technology

Personalized shopping, stock trading, and online portals - all have become hallmarks to our new information driven culture that has become increasingly focused on the individual. Looking beyond these innovations, the focus on addressing the individual needs of patients, or more commonly known as personalized medicine, has become a focal point within the debates of healthcare reform. But is personalized medicine really something that we can enact within the confines of the current IT infrastructure and patient educational services?

Tags: Personalized Medicine, Product Strategy, Investor Strategy, Global Strategy, Patient Strategy

Recently, I have had more doctor visits, tests, and prescription drugs than in my entire 41 years. I put it down to people being like cars - once you fiddle with one part something else gets broken. Anyway, as a way to keep myself entertained while waiting in doctor's offices, hanging out in the ER, and waiting in line at Walgreens, I decided to start tracking my "Patient as a Consumer" experience in this blog.

Tags: Personalized Medicine, Product Strategy, Patient Strategy