Zoomedia Blog
Blog Posts for Tag: Product
In my many years as a yoga practitioner (or yogini as they say) I heard the same thing many times from those that felt unfit or unable to practice yoga: "Oh, I could never take on yoga, I can't even touch my feet..." My answer to them was always the same, 'anyone can do it', and if you stick with me for a couple of paragraphs I will explain how this statement relates to my conviction that even the pharma industry can embrace and practice web 2.0 and social networking.
Tags: Web 2.0, Social Media, Patient Strategy, Product Strategy
Recently, I dove head first into the social media space. Sure, I develop social medial platforms for our clients, I’m on LinkedIn and occasionally, go onto Facebook to interact with friends and family, but I was always reluctant to take the full plunge. Part of my resistance was the fear of opening up a floodgate of communication that would be distracting and difficult to control. Instead the opposite has happened. I’ve found people I have not talked to in years, gotten involved in groups that have educated me on everything from design to politics, and generally have a new dynamic way of reaching out to my peer group.
Tags: Web 2.0, Social Media, Product Strategy, Patient Strategy, Global Strategy
This blog from Mark Senak at Eye on FDA is always worth reading and today addresses the digital literacy - or lack of it - within pharma companies. He makes some extremely pertinent comments on the use of digital media such as YouTube to address the lack of patient awareness of clinical trials and their value. I have posted an excerpt below.
I will be in San Diego Wednesday and Thursday and look forward to immersing myself in the BIO world for a couple of days. My main goal is to meet up with clients and industry friends and catch up on what they are doing. You can find out what panels I will be attending by following me on Twitter, or just send me a text message to 510-499-5859 and I will be happy to let you know what I am up to.
Last night FDA Commissioner Andrew Von Eschenbach escaped the Attack of the Killer Tomatoes by coming to California - one of the few States this week where the tomatoes are healthy...
Tags: FDA, Investory Strategy, Product Strategy
