Zoomedia Blog

A few nights ago I found myself in an interesting situation - I was at Matt Gonzalez birthday party at his home and the traditional “what do you do for a living” question came up in a conversation circle. For those who don’t know Matt, he is an American liberal politician, lawyer and activist, prominent in San Francisco politics and also the vice presidential candidate for Ralph Nader. The people in the circle were either activists or artists, and when I said that I worked in marketing for the life sciences industry there was no shortage of reproachful looks and one brave man who asked me in a disapproving tone ‘do you mean you work for the pharmaceutical industry?’.

Tags: Personalized Medicine, Product Strategy, Global Strategy

I Google, we all Google, but do you iGoogle? We are all exposed to more and more information from a myriad of sources and for me at least it is a constant challenge to refer to multiple sites and sources while I am working on projects. I have been using iGoogle - essentially a personalized Google home page to perhaps bring the mountain to Mohammed ...

Tags: Google, Transforming Technology, Product Strategey, Global Strategy, Patient Strategy, Web 2.0

Earlier this month Senator Edward Kennedy heard testimony from leading cancer advocates in a hearing titled Cancer: Challenges and Opportunities in the 21st Century. Greg Simon, President of FasterCures was one of the panel witnesses on May 8th and this week had the following to say on hearing the news of Senator Kennedy’s own diagnosis with a malignant brain tumor this week.

Tags: Oncology, Product Strategy, Patient Strategy

In the early part of this decade, the design and usability community was actively engaged in a discussion of how to make the Internet more accessible to those with vision or cognitive disabilities. User interface expert Jakob Nielsen published a fairly detailed report on the topic in 2001 and the WC3, the organization that governs the standards of website development, formed the Web Content Accessibility Guidelines Working Group. There was also very spirited criticism and discussion of the above published by Jeffrey Zeldman, editor of the web development and usability online journal, A List Apart.

Tags: Accessibility, Usability, Patient Strategy, Product Strategy, Investor Strategy, Transforming Technology

The topic of speeding up websites deployed using the Drupal content management system is a well traveled and rich literary landscape. In fact, search the internet for a variety of performance topics, both Drupal specific and more generic and you will find dozens of articles offering advice, techniques and all too often sympathy for your plight. Unfortunately, the wealth of conversation on the topic is a pretty good indication of the need to get information about making Drupal perform.

Tags: Transforming Technology, Patient Strategy, Product Strategy, Global Strategy