Zoomedia Blog

In my many years as a yoga practitioner (or yogini as they say) I heard the same thing many times from those that felt unfit or unable to practice yoga: "Oh, I could never take on yoga, I can't even touch my feet..." My answer to them was always the same, 'anyone can do it', and if you stick with me for a couple of paragraphs I will explain how this statement relates to my conviction that even the pharma industry can embrace and practice web 2.0 and social networking.

Tags: Web 2.0, Social Media, Patient Strategy, Product Strategy

Recently, I dove head first into the social media space. Sure, I develop social medial platforms for our clients, I’m on LinkedIn and occasionally, go onto Facebook to interact with friends and family, but I was always reluctant to take the full plunge. Part of my resistance was the fear of opening up a floodgate of communication that would be distracting and difficult to control. Instead the opposite has happened. I’ve found people I have not talked to in years, gotten involved in groups that have educated me on everything from design to politics, and generally have a new dynamic way of reaching out to my peer group.

Tags: Web 2.0, Social Media, Product Strategy, Patient Strategy, Global Strategy