Zoomedia Blog

In my many years as a yoga practitioner (or yogini as they say) I heard the same thing many times from those that felt unfit or unable to practice yoga: "Oh, I could never take on yoga, I can't even touch my feet..." My answer to them was always the same, 'anyone can do it', and if you stick with me for a couple of paragraphs I will explain how this statement relates to my conviction that even the pharma industry can embrace and practice web 2.0 and social networking.

Tags: Web 2.0, Social Media, Patient Strategy, Product Strategy

Recently, I dove head first into the social media space. Sure, I develop social medial platforms for our clients, I’m on LinkedIn and occasionally, go onto Facebook to interact with friends and family, but I was always reluctant to take the full plunge. Part of my resistance was the fear of opening up a floodgate of communication that would be distracting and difficult to control. Instead the opposite has happened. I’ve found people I have not talked to in years, gotten involved in groups that have educated me on everything from design to politics, and generally have a new dynamic way of reaching out to my peer group.

Tags: Web 2.0, Social Media, Product Strategy, Patient Strategy, Global Strategy

I Google, we all Google, but do you iGoogle? We are all exposed to more and more information from a myriad of sources and for me at least it is a constant challenge to refer to multiple sites and sources while I am working on projects. I have been using iGoogle - essentially a personalized Google home page to perhaps bring the mountain to Mohammed ...

Tags: Google, Transforming Technology, Product Strategey, Global Strategy, Patient Strategy, Web 2.0

This week and next, my favorite shopping haunts in Soho are sharing space with Navigenics, the personalized DNA testing company. I usually visit SoHo for frocks at Legacy, cocktails at Thom Bar, and sushi at Blue Ribbon, but this week I can go to Soho and provide saliva in a cup to find out what my genes might tell me about the future of my health. Navigenics is renting space in a Soho storefront to promote its groundbreaking products.

Tags: Patient Strategy, Web 2.0

Many of our clients have asked us recently about “Web 2.0” technologies. Pharma DTC websites are beginning to see lively discussion around this topic and the technological advances behind the terminology are significant. Web 2.0, and all that the label stands for, indicates a major directional shift in online communication between all the stakeholders involved in DTC and DTP promotion. There is a significant patient empowerment movement emerging fueled by Web 2.0 that biotech and pharma cannot afford to ignore. This month we will address the Health 2.0 movement, its associated Web 2.0 terminology and technologies, and weigh-in on the debate many Biotechnology and Pharmaceutical companies are having about how, or whether, to best use these technologies. This is a very new form of communication particularly as applied to DTC promotion. In coming months, we will be publishing a series of articles and newsletters around social networking as it relates to our highly-regulated industry and the Health 2.0 movement.

Tags: Patient Strategy, Global Strategy, Product Strategy, Transforming Technology, Web 2.0