Last week Ben Hewett (Zoomedia's Creative Director) and I went to Dallas, TX to collect an InAwe award for our work on the Medtronic Endeavor Stent campaign (see in our portfolio). We joined the best and the brightest in this annual event that highlights the most innovative and effective marketing in the medical and life science field. Agencies got a little recognition from their clients and everyone had a good time in an atmosphere of healthy competition and camaraderie. Needless to say, there were a few after-hours discussions about clients, projects and trends in the industry at the hotel bar - a rare opportunity for agencies, pharma execs and marketers to talk shop outside of the conference room and get to know each other better.