Zoomedia Blog

Recapping the ePharma conference this week in Philadelphia has already been done with a range of media including blogs, tweets, and video. As such I don't think I need to recap it all here, but that directly leads to this very cool event: John Mack of the Pharma Marketing Blog reviewed the conference, compiling a "10 Things I Hated (and Loved) about the ePharma Summit" blog post. John managed to accurately convey highlights from presenters and (whether you agree with his sentiment or not) a description of the feeling that was in the conference room itself. The thing is, John wasn't there. He followed the reports, blogs, and active tweetup of the meeting.

Tags: ePharma, social media, social networking, online marketing, DTC advertising

Over 300 pharma and life sciences industry members are here in Philadelphia for IIR's annual ePharma Summit. Anthony and I are representing Zoomedia, working to raise a little commotion in this discussion!

Tags: ePharma, social media, social networking, online marketing, DTC advertising