Zoomedia Blog

First of all, I am President of a healthcare interactive agency engaged in both online DTC and DTP marketing – just to get that out of the way. I attended the FDA Internet and Social Media hearings and I have a few thoughts that have been bothering me ever since. The hearings suffered from a tendency on the part of speakers to repeat the same thing over and over again, I suppose in the hopes that the FDA would just believe it if they heard it often enough. A few of these repeated assumptions included:

Tags: DTC, FDA , pharmaceutical Internet marketing, DDMAC, e-patients, online health