Zoomedia Blog

Recapping the ePharma conference this week in Philadelphia has already been done with a range of media including blogs, tweets, and video. As such I don't think I need to recap it all here, but that directly leads to this very cool event: John Mack of the Pharma Marketing Blog reviewed the conference, compiling a "10 Things I Hated (and Loved) about the ePharma Summit" blog post. John managed to accurately convey highlights from presenters and (whether you agree with his sentiment or not) a description of the feeling that was in the conference room itself. The thing is, John wasn't there. He followed the reports, blogs, and active tweetup of the meeting.

Tags: ePharma, social media, social networking, online marketing, DTC advertising

Over 300 pharma and life sciences industry members are here in Philadelphia for IIR's annual ePharma Summit. Anthony and I are representing Zoomedia, working to raise a little commotion in this discussion!

Tags: ePharma, social media, social networking, online marketing, DTC advertising

Our clients know that the litany of negative headlines from the financial sector in the past month has not escaped the eyes and minds of marketing departments budget crunchers throughout the life sciences. In response to the economic uncertainty, many biotech and pharma companies are cutting non-core spending to maintain internal stability. Reduced budgets present the proverbial challenge that "tools are needed to build a ship." Yet marketers are charged with delivering the corporate or product message out, building sales and partnerships, and developing brand awareness. In this catch-22, how can the industry best stretch its marketing dollars?

Tags: SEM, RSS, Online Marketing, Viral Marketing, Product Strategy, Investor Strategy, Clinical Trial Strategy