Zoomedia Blog

Personalized shopping, stock trading, and online portals - all have become hallmarks to our new information driven culture that has become increasingly focused on the individual. Looking beyond these innovations, the focus on addressing the individual needs of patients, or more commonly known as personalized medicine, has become a focal point within the debates of healthcare reform. But is personalized medicine really something that we can enact within the confines of the current IT infrastructure and patient educational services?

Tags: Personalized Medicine, Product Strategy, Investor Strategy, Global Strategy, Patient Strategy

Recently, I have had more doctor visits, tests, and prescription drugs than in my entire 41 years. I put it down to people being like cars - once you fiddle with one part something else gets broken. Anyway, as a way to keep myself entertained while waiting in doctor's offices, hanging out in the ER, and waiting in line at Walgreens, I decided to start tracking my "Patient as a Consumer" experience in this blog.

Tags: Personalized Medicine, Product Strategy, Patient Strategy

A few nights ago I found myself in an interesting situation - I was at Matt Gonzalez birthday party at his home and the traditional “what do you do for a living” question came up in a conversation circle. For those who don’t know Matt, he is an American liberal politician, lawyer and activist, prominent in San Francisco politics and also the vice presidential candidate for Ralph Nader. The people in the circle were either activists or artists, and when I said that I worked in marketing for the life sciences industry there was no shortage of reproachful looks and one brave man who asked me in a disapproving tone ‘do you mean you work for the pharmaceutical industry?’.

Tags: Personalized Medicine, Product Strategy, Global Strategy