Zoomedia Blog
Blog Posts for Tag: social media
Day One included 10 minute presentations and statements by over a dozen agencies, 3 pharmaceutical companies (J&J, Sanofi Aventis, and Eli Lilly & Company) and the Internet heavy hitters including Wayne Gatinella, WebMD, David Zinman from Yahoo, Mary Anne Belliveau and Amy Cowan from Google and a nicely done data dump on Internet usage by physicians and online health information seekers from Mark Bard at Manhattan Research.
There was also a heavy helping of PhRMA and IAB waffling that seemed to say “we recognize the need for ideas, we just don’t have any right now…” but I admit to being a little bitter due to the enormous line for coffee and once I got some the “rules” not allowing any in the meeting room…
Tags: FDA, DDMAC, pharmaceuticals, DTC, social media, marketing
FDA (CDER CBER CVM AND CDRH) has announced a public hearing to discuss issues around promotion of FDA-regulated medical products including prescription drugs, biologics, and medical devices using the Internet and social media tools. Participation by industry, patients, caregivers, HCPs is critical if the resulting regulations are to make sense...
Tags: social media, FDA, DDMAC
Recapping the ePharma conference this week in Philadelphia has already been done with a range of media including blogs, tweets, and video. As such I don't think I need to recap it all here, but that directly leads to this very cool event: John Mack of the Pharma Marketing Blog reviewed the conference, compiling a "10 Things I Hated (and Loved) about the ePharma Summit" blog post. John managed to accurately convey highlights from presenters and (whether you agree with his sentiment or not) a description of the feeling that was in the conference room itself. The thing is, John wasn't there. He followed the reports, blogs, and active tweetup of the meeting.
Tags: ePharma, social media, social networking, online marketing, DTC advertising
Over 300 pharma and life sciences industry members are here in Philadelphia for IIR's annual ePharma Summit. Anthony and I are representing Zoomedia, working to raise a little commotion in this discussion!
Tags: ePharma, social media, social networking, online marketing, DTC advertising
Recently, I dove head first into the social media space. Sure, I develop social medial platforms for our clients, I’m on LinkedIn and occasionally, go onto Facebook to interact with friends and family, but I was always reluctant to take the full plunge. Part of my resistance was the fear of opening up a floodgate of communication that would be distracting and difficult to control. Instead the opposite has happened. I’ve found people I have not talked to in years, gotten involved in groups that have educated me on everything from design to politics, and generally have a new dynamic way of reaching out to my peer group.
Tags: Web 2.0, Social Media, Product Strategy, Patient Strategy, Global Strategy
