Zoomedia Blog

I Google, we all Google, but do you iGoogle? We are all exposed to more and more information from a myriad of sources and for me at least it is a constant challenge to refer to multiple sites and sources while I am working on projects. I have been using iGoogle - essentially a personalized Google home page to perhaps bring the mountain to Mohammed ...

Tags: Google, Transforming Technology, Product Strategey, Global Strategy, Patient Strategy, Web 2.0

In the early part of this decade, the design and usability community was actively engaged in a discussion of how to make the Internet more accessible to those with vision or cognitive disabilities. User interface expert Jakob Nielsen published a fairly detailed report on the topic in 2001 and the WC3, the organization that governs the standards of website development, formed the Web Content Accessibility Guidelines Working Group. There was also very spirited criticism and discussion of the above published by Jeffrey Zeldman, editor of the web development and usability online journal, A List Apart.

Tags: Accessibility, Usability, Patient Strategy, Product Strategy, Investor Strategy, Transforming Technology

The topic of speeding up websites deployed using the Drupal content management system is a well traveled and rich literary landscape. In fact, search the internet for a variety of performance topics, both Drupal specific and more generic and you will find dozens of articles offering advice, techniques and all too often sympathy for your plight. Unfortunately, the wealth of conversation on the topic is a pretty good indication of the need to get information about making Drupal perform.

Tags: Transforming Technology, Patient Strategy, Product Strategy, Global Strategy

Many of our clients have asked us recently about “Web 2.0” technologies. Pharma DTC websites are beginning to see lively discussion around this topic and the technological advances behind the terminology are significant. Web 2.0, and all that the label stands for, indicates a major directional shift in online communication between all the stakeholders involved in DTC and DTP promotion. There is a significant patient empowerment movement emerging fueled by Web 2.0 that biotech and pharma cannot afford to ignore. This month we will address the Health 2.0 movement, its associated Web 2.0 terminology and technologies, and weigh-in on the debate many Biotechnology and Pharmaceutical companies are having about how, or whether, to best use these technologies. This is a very new form of communication particularly as applied to DTC promotion. In coming months, we will be publishing a series of articles and newsletters around social networking as it relates to our highly-regulated industry and the Health 2.0 movement.

Tags: Patient Strategy, Global Strategy, Product Strategy, Transforming Technology, Web 2.0

The Zoomedia engineers have built me a blog - Great! That means I get to spend my spare time on red-eyes, in hotel rooms, or sleepless at 3am writing a blog... That got me to thinking - why blog? and why would/should our clients be blogging?

Tags: Transforming Technology, Web 2.0