Zoomedia Blog

Many of our clients have asked us recently about “Web 2.0” technologies. Pharma DTC websites are beginning to see lively discussion around this topic and the technological advances behind the terminology are significant. Web 2.0, and all that the label stands for, indicates a major directional shift in online communication between all the stakeholders involved in DTC and DTP promotion. There is a significant patient empowerment movement emerging fueled by Web 2.0 that biotech and pharma cannot afford to ignore. This month we will address the Health 2.0 movement, its associated Web 2.0 terminology and technologies, and weigh-in on the debate many Biotechnology and Pharmaceutical companies are having about how, or whether, to best use these technologies. This is a very new form of communication particularly as applied to DTC promotion. In coming months, we will be publishing a series of articles and newsletters around social networking as it relates to our highly-regulated industry and the Health 2.0 movement.

Tags: Patient Strategy, Global Strategy, Product Strategy, Transforming Technology, Web 2.0

The Zoomedia engineers have built me a blog - Great! That means I get to spend my spare time on red-eyes, in hotel rooms, or sleepless at 3am writing a blog... That got me to thinking - why blog? and why would/should our clients be blogging?

Tags: Transforming Technology, Web 2.0